World Financial Group (WFG) is a multi-level marketing financial and insurance services company based in Johns Creek, Georgia, a suburb of Atlanta, which sells investment, insurance, and various other financial products through a network of distributors in the United States, Canada, and Puerto Rico. It is wholly owned by Dutch life insurance multinational Aegon and operates primarily under the Transamerica brand in the United States.

World Financial Group associates are compensated by selling financial services products and receiving commission overrides from people that agents sponsor into the company.