RIYADH: Saudi Arabia’s technology sector could see an increase in operating profit of SR15 billion ($4 billion) by 2028 with the adoption of generative artificial intelligence, a new report showed. An analysis by global consulting firm Strategy& Middle East suggests that a 15 percentage point margin growth is attainable if tech companies develop and commercialize new GenAI use cases and meet the demand for advanced hardware and infrastructure. Aligned with its Vision 2030 goals, Saudi Arabia aims to position itself as a regional technological hub.