How Minimalist Became an ₹1,800 Crore+ Brand They took inspiration from The Ordinary… but executed it smarter. Clean branding. Clear ingredients. Honest pricing. Strong digital marketing. That’s all it took to flip the Indian skincare market. Minimalist didn’t just sell products — they sold transparency, and India loved it. Watch how a homegrown brand scaled to ₹1,800 crore+ in just a few years. Credit @financebysanjay ➡️ Follow @marketing.growmatics for more startup breakdowns All content used for educational, commentary & transformative purposes under Fair Use (Section 107). No copyright infringement intended. DM for credit or removal #minimalist #minimalistskincare #startupsuccess #brandingstrategy #businessgrowth #directtoconsumer #d2cbrand #indianskincare #viral #explorepage #marketinggrowmatics