In a landmark move shaking up the beauty industry, e.l.f. Beauty has announced its acquisition of Hailey Bieber’s skincare brand, Rhode, for a staggering $1 billion. This deal comprises $800 million in cash and stock at closing, with an additional $200 million contingent on Rhode’s performance over the next three years . Launched in 2022, Rhode quickly gained traction, reporting $212 million in net sales in the 12 months ending March 31, 2025 . Hailey Bieber will continue to helm the brand as Chief Creative Officer and Head of Innovation, focusing on product development, creative direction, and marketing strategies . This acquisition not only marks a significant expansion for e.l.f. into the prestige beauty market but also underscores the growing influence of celebrity-founded brands in the industry. #BusinessBulls #HaileyBieber #Rhode