I guess it’s time to learn Mandarin.

On the heels of TikTok’s looming shutdown, American users are flocking to Chinese short-form video app Xiaohongshu (also known as RedNote). The app is currently the No. 1 free app on the U.S. App Store.

Xiaohongshu hits a lot of the right notes for creators looking for a TikTok alternative: it has a layout that’s similar to Pinterest’s, it is typically thought of as China’s answer to Instagram, and it boasts a number of social shopping features.

After a few steady years of growth, Xiaohongshu boomed among younger Chinese consumers. It now boasts 300 million monthly active users; 79% of them women.

Read more at the link in the bio

Article by Lauren Forristal

Image Credits: Jaap Arriens/NurPhoto via Getty Images)

#TechCrunch #technews #tiktok #tiktokban #xiaohongshu #rednote
I guess it’s time to learn Mandarin. On the heels of TikTok’s looming shutdown, American users are flocking to Chinese short-form video app Xiaohongshu (also known as RedNote). The app is currently the No. 1 free app on the U.S. App Store. Xiaohongshu hits a lot of the right notes for creators looking for a TikTok alternative: it has a layout that’s similar to Pinterest’s, it is typically thought of as China’s answer to Instagram, and it boasts a number of social shopping features. After a few steady years of growth, Xiaohongshu boomed among younger Chinese consumers. It now boasts 300 million monthly active users; 79% of them women. Read more at the link in the bio 👆 Article by Lauren Forristal Image Credits: Jaap Arriens/NurPhoto via Getty Images) #TechCrunch #technews #tiktok #tiktokban #xiaohongshu #rednote
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