Zoho just dropped its homegrown messaging app Arattai — a Made-in-India alternative aiming to challenge WhatsApp’s dominance. In just 3 days, Arattai’s daily sign-ups jumped from 3,000 to over 3.5 lakh 😲 — proof that Indians are ready to try secure, local platforms. The name Arattai (Tamil for “casual talk”) perfectly reflects its vision of simple, private & reliable conversations. With this kind of momentum, Arattai might just be the start of India’s very own messaging revolution. 🇮🇳✨ 👉 What do you think — can Arattai really take on WhatsApp? 📌 Save this for startup inspo. Follow @marketing.growmatics for more viral startup stories. #MarketingGrowmatics #Arattai #Zoho #MadeInIndia #IndianApps #StartupIndia #WhatsAppAlternative #DigitalIndia #ViralApp #IndianStartups