Dadi gave us haldi doodh for free — worth ₹20. We laughed. Now Starbucks sells it as ‘Golden Milk’ for ₹500, and we sip it with pride. As Mumbai founder Aarti Sheth Cooper says: “Haldi doodh we’ve had for generations is now golden milk at Starbucks. ₹20 a cup becomes ₹500 in a cafe. This is our culture — rebranded and sold back to us at 25× the price.” 💬 What’s your take — smart branding or cultural irony? 📌 Follow @marketing.growmatics for more business & branding insights #GoldenMilk #HaldiDoodh #BrandingLesson #CulturalIrony #MarketingGrowmatics #BrandingStrategy #IndianTraditions #BusinessInsight #Marketing101 #Rebranding #Viralpost