Dadi gave us haldi doodh for free — worth ₹20. We laughed.
Now Starbucks sells it as ‘Golden Milk’ for ₹500, and we sip it with pride.
As Mumbai founder Aarti Sheth Cooper says:
“Haldi doodh we’ve had for generations is now golden milk at Starbucks.
₹20 a cup becomes ₹500 in a cafe. This is our culture — rebranded and sold back to us at 25× the price.”
What’s your take — smart branding or cultural irony?
Follow @marketing.growmatics for more business & branding insights
#GoldenMilk #HaldiDoodh #BrandingLesson #CulturalIrony #MarketingGrowmatics #BrandingStrategy #IndianTraditions #BusinessInsight #Marketing101 #Rebranding #Viralpost
Now Starbucks sells it as ‘Golden Milk’ for ₹500, and we sip it with pride.
As Mumbai founder Aarti Sheth Cooper says:
“Haldi doodh we’ve had for generations is now golden milk at Starbucks.
₹20 a cup becomes ₹500 in a cafe. This is our culture — rebranded and sold back to us at 25× the price.”
What’s your take — smart branding or cultural irony?
Follow @marketing.growmatics for more business & branding insights
#GoldenMilk #HaldiDoodh #BrandingLesson #CulturalIrony #MarketingGrowmatics #BrandingStrategy #IndianTraditions #BusinessInsight #Marketing101 #Rebranding #Viralpost
Dadi gave us haldi doodh for free — worth ₹20. We laughed.
Now Starbucks sells it as ‘Golden Milk’ for ₹500, and we sip it with pride.
As Mumbai founder Aarti Sheth Cooper says:
“Haldi doodh we’ve had for generations is now golden milk at Starbucks.
₹20 a cup becomes ₹500 in a cafe. This is our culture — rebranded and sold back to us at 25× the price.”
💬 What’s your take — smart branding or cultural irony?
📌 Follow @marketing.growmatics for more business & branding insights
#GoldenMilk #HaldiDoodh #BrandingLesson #CulturalIrony #MarketingGrowmatics #BrandingStrategy #IndianTraditions #BusinessInsight #Marketing101 #Rebranding #Viralpost
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