Kodak’s failure is one of the most cited examples of how refusing to adapt to change can destroy even the most dominant companies. Despite inventing the first digital camera in 1975, Kodak chose to suppress the innovation, fearing it would disrupt its highly profitable film business. Instead of embracing the future, the company focused on protecting its legacy model—selling physical film and processing equipment—while digital photography quietly gained momentum across the globe. As competitors like Canon, Sony, and Nikon capitalized on digital technology, Kodak found itself rapidly losing market share. By the time it pivoted to digital, it was too late—the industry had moved on. Kodak declared bankruptcy in 2012. The lesson from Kodak’s fall is clear: innovation is not just about invention, it’s about the courage to disrupt your own success before someone else does. #MarketingMentor #Business #Kodak