SKIMS hit a staggering $5 billion valuation, and suddenly the whole internet stopped to ask how a shapewear startup became a cultural force.
But the real answer isn’t in boardrooms or balance sheets.
It’s in the women who finally felt seen.
In the shades, the sizing, the comfort that didn’t ask them to change — it changed for them.
SKIMS didn’t chase fashion hype.
It chased real problems, real bodies, real confidence.
And that’s what turned a simple idea into a global movement.
Even if you’ve never worn SKIMS, this story hits, because it’s really about building something people connect with long before they ever buy it.
@kimkardashian @skims #MarketingMentor #skims
But the real answer isn’t in boardrooms or balance sheets.
It’s in the women who finally felt seen.
In the shades, the sizing, the comfort that didn’t ask them to change — it changed for them.
SKIMS didn’t chase fashion hype.
It chased real problems, real bodies, real confidence.
And that’s what turned a simple idea into a global movement.
Even if you’ve never worn SKIMS, this story hits, because it’s really about building something people connect with long before they ever buy it.
@kimkardashian @skims #MarketingMentor #skims
SKIMS hit a staggering $5 billion valuation, and suddenly the whole internet stopped to ask how a shapewear startup became a cultural force.
But the real answer isn’t in boardrooms or balance sheets.
It’s in the women who finally felt seen.
In the shades, the sizing, the comfort that didn’t ask them to change — it changed for them.
SKIMS didn’t chase fashion hype.
It chased real problems, real bodies, real confidence.
And that’s what turned a simple idea into a global movement.
Even if you’ve never worn SKIMS, this story hits, because it’s really about building something people connect with long before they ever buy it.
@kimkardashian @skims #MarketingMentor #skims
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