In a recent move to curb toilet paper waste, some public restrooms in China now require users to watch a short ad on their smartphone—accessed by scanning a QR code—before receiving a limited amount of toilet paper. Alternatively, users can pay a small fee (around 0.5 yuan or 7 cents) to skip the ad. This system follows earlier efforts like facial recognition dispensers and also opens up new opportunities for ad revenue. However, it has raised concerns about privacy and the reliance on smartphone access in public spaces. #MarketingMentor #BusinessBulls #China