Samsung took over the front page of today’s Times of India with a bold ad aimed straight at Apple. The ad compared the new iPhone 17’s design to a simple dabba (tiffin box) with the line: “Without AI, your phone is just a dabba.” It’s a clever way of showing that Galaxy AI is the real differentiator in the smartphone race. Do you think this is smart marketing or just another brand war? #MarketingMentor #Samsung #Apple