Adidas and Puma could be coming together, reuniting the legacy of the Dassler brothers.

Bloomberg reports that the Pinault family, which owns 29% of Puma, is considering selling its stake, sparking merger talks. Puma’s Q2 2025 sales fell 2%, and growth forecasts have been cut.

Experts say merging with Adidas could help the brand. Puma shares jumped 18% on the news, though neither company has confirmed anything.

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Adidas and Puma could be coming together, reuniting the legacy of the Dassler brothers. Bloomberg reports that the Pinault family, which owns 29% of Puma, is considering selling its stake, sparking merger talks. Puma’s Q2 2025 sales fell 2%, and growth forecasts have been cut. Experts say merging with Adidas could help the brand. Puma shares jumped 18% on the news, though neither company has confirmed anything. Liked this content? Follow @BusinessBulls.in for more! #Businessbulls #Business #Adidas #Puma
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