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Apple TV (@appletv) just dropped a brand-new Apple TV intro, a vibrant logo reveal paired with a custom sound identity by Finneas (@finneas)
The best part? It wasn’t made with CGI.
Developed by TBWA Media Arts Lab (@tbwamal ), the sequence uses real glass pieces, lighting, and in-camera techniques to create that fluid, shimmering effect.
The result feels unmistakably Apple, warm, detailed, and human.
With Finneas’ cinematic score and a handcrafted visual style, this short intro proves how even a few seconds of branding can feel like pure artistry.
#MarketingMentor #Apple
The best part? It wasn’t made with CGI.
Developed by TBWA Media Arts Lab (@tbwamal ), the sequence uses real glass pieces, lighting, and in-camera techniques to create that fluid, shimmering effect.
The result feels unmistakably Apple, warm, detailed, and human.
With Finneas’ cinematic score and a handcrafted visual style, this short intro proves how even a few seconds of branding can feel like pure artistry.
#MarketingMentor #Apple
Apple TV (@appletv) just dropped a brand-new Apple TV intro, a vibrant logo reveal paired with a custom sound identity by Finneas (@finneas)
The best part? It wasn’t made with CGI.
Developed by TBWA Media Arts Lab (@tbwamal ), the sequence uses real glass pieces, lighting, and in-camera techniques to create that fluid, shimmering effect.
The result feels unmistakably Apple, warm, detailed, and human.
With Finneas’ cinematic score and a handcrafted visual style, this short intro proves how even a few seconds of branding can feel like pure artistry.
#MarketingMentor #Apple
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