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McDonald’s just removed its iconic red color from Happy Meal boxes for children’s well-being.
In partnership with @bbcnewsuk Children in Need, @McDonaldsUM launched 4 million “Draw How You Feel” Happy Meal boxes to help children open up about their emotions through art.
The idea was rooted in research supported by BBC Children in Need, which revealed that kids feel more comfortable expressing feelings when drawing, and parents find it easier to start those tough emotional conversations through creative play.
A powerful example of how a brand collaboration can go beyond awareness, and create real impact for families.
Brand: @mcdonaldsuk
Agency: @ready10agency @tms_worldwide
In partnership with @bbcnewsuk Children in Need, @McDonaldsUM launched 4 million “Draw How You Feel” Happy Meal boxes to help children open up about their emotions through art.
The idea was rooted in research supported by BBC Children in Need, which revealed that kids feel more comfortable expressing feelings when drawing, and parents find it easier to start those tough emotional conversations through creative play.
A powerful example of how a brand collaboration can go beyond awareness, and create real impact for families.
Brand: @mcdonaldsuk
Agency: @ready10agency @tms_worldwide
McDonald’s just removed its iconic red color from Happy Meal boxes for children’s well-being.
In partnership with @bbcnewsuk Children in Need, @McDonaldsUM launched 4 million “Draw How You Feel” Happy Meal boxes to help children open up about their emotions through art.
The idea was rooted in research supported by BBC Children in Need, which revealed that kids feel more comfortable expressing feelings when drawing, and parents find it easier to start those tough emotional conversations through creative play.
A powerful example of how a brand collaboration can go beyond awareness, and create real impact for families.
Brand: @mcdonaldsuk
Agency: @ready10agency @tms_worldwide
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