Heinz Thailand found a clever way to remind people that even ketchup has an expiry date.

With Shooting Stellar, they turned the simple act of tossing old bottles into a full-blown Halloween ritual.

It’s a fun twist that blends awareness, creativity, and brand purpose perfectly. Would you dare to check your fridge for any “haunted” Heinz bottles tonight?

Brand: @heinzthailandofficial 
Agency: @shooting.stellar