Two of the biggest forces in advertising just fused into one, and the ripple effects are only beginning.

This merger isn’t just about scale, it’s about who controls the future of creativity, data and growth.

Client relationships, agency identities and competition will all feel the impact. What do you think this means for the next era of advertising? Share your take below.

@omnicom @interpublicipg @bbdo @ddbworldwide @tbwa @omdhq @phdworldwide @fcbglobal @mullenloweglobal @mccann_mw @initiativepr @umworldwide