San Francisco just turned its waterfront into a floating football arena — literally. Ahead of the NWSL Championship Weekend, the league installed a full-size floating soccer field on the San Francisco Bay to kick off celebrations and draw national attention to the rise of women’s sports. This wasn’t built for gameplay — it was built for visibility. A high-impact stunt designed to pull media, fans, and passersby into the momentum before the finals even begin. Floating pitch → photo magnet Waterfront activation → crowd puller Championship weekend → cultural moment A bold reminder that modern sports marketing isn’t just about the match… it’s about creating a spectacle around the match. Do you think more leagues should try ideas this audacious? @NWSL #MarketingMentor