Perplexity doesn’t just want to compete with Google, it apparently wants to be Google. CEO Aravind Srinivas said this week on the TBPN podcast that one reason Perplexity is building its own browser is to collect data on everything users do outside of its own app. This so it can sell premium ads. “That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you,” Srinivas said. “Because some of the prompts that people do in these AIs is purely work-related. It’s not like that’s personal.” Srinivas believes that Perplexity’s browser users will be fine with such tracking because the ads should be more relevant to them. “We plan to use all the context to build a better user profile and, maybe you know, through our discover feed we could show some ads there,” he said. The browser, named Comet, suffered setbacks but is on track to be launched in May, Srinivas said. Read more on Perplexity at the link in the bio 👆 Article by Julie Bort Image Credits: David Paul Morris/Bloomberg / Getty Images #TechCrunch #technews #artificialintelligence #Perplexity #startup #AIstartup