"Learning Mandarin out of spite? You're not alone."
TikTok U.S. users have been learning Chinese on Duolingo in increasing numbers amid their adoption of a Chinese social app called RedNote ahead of the TikTok ban.
The U.S. law, scheduled to go into effect on January 19, unless halted by the Supreme Court, will see TikTok removed from U.S. app stores and will stop the app from functioning on users’ devices unless they install a VPN client. Instead of trying to work around the ban, however, over 700 million TikTok users have shifted over to the social video platform RedNote.
According to Duolingo, the app has seen roughly 216% growth in new Mandarin learning in the U.S. compared to this time last year, with a sharp spike in mid-January as RedNote’s adoption took off.
In addition, the company reports that in its “How did you hear about us” survey that new users are prompted to answer, it’s seeing a corresponding spike in people selecting “TikTok” as their response.
Read more on the spike in Chinese Duolingo learners at the link in the bio
Article by Sarah Perez
Image Credits: Duolingo
#TechCrunch #technews #Duolingo #socialmedia #TikTok #RedNote #xiaohongshu
TikTok U.S. users have been learning Chinese on Duolingo in increasing numbers amid their adoption of a Chinese social app called RedNote ahead of the TikTok ban.
The U.S. law, scheduled to go into effect on January 19, unless halted by the Supreme Court, will see TikTok removed from U.S. app stores and will stop the app from functioning on users’ devices unless they install a VPN client. Instead of trying to work around the ban, however, over 700 million TikTok users have shifted over to the social video platform RedNote.
According to Duolingo, the app has seen roughly 216% growth in new Mandarin learning in the U.S. compared to this time last year, with a sharp spike in mid-January as RedNote’s adoption took off.
In addition, the company reports that in its “How did you hear about us” survey that new users are prompted to answer, it’s seeing a corresponding spike in people selecting “TikTok” as their response.
Read more on the spike in Chinese Duolingo learners at the link in the bio
Article by Sarah Perez
Image Credits: Duolingo
#TechCrunch #technews #Duolingo #socialmedia #TikTok #RedNote #xiaohongshu
"Learning Mandarin out of spite? You're not alone." ๐
TikTok U.S. users have been learning Chinese on Duolingo in increasing numbers amid their adoption of a Chinese social app called RedNote ahead of the TikTok ban.
The U.S. law, scheduled to go into effect on January 19, unless halted by the Supreme Court, will see TikTok removed from U.S. app stores and will stop the app from functioning on users’ devices unless they install a VPN client. Instead of trying to work around the ban, however, over 700 million TikTok users have shifted over to the social video platform RedNote.
According to Duolingo, the app has seen roughly 216% growth in new Mandarin learning in the U.S. compared to this time last year, with a sharp spike in mid-January as RedNote’s adoption took off.
In addition, the company reports that in its “How did you hear about us” survey that new users are prompted to answer, it’s seeing a corresponding spike in people selecting “TikTok” as their response.
Read more on the spike in Chinese Duolingo learners at the link in the bio ๐
Article by Sarah Perez
Image Credits: Duolingo
#TechCrunch #technews #Duolingo #socialmedia #TikTok #RedNote #xiaohongshu
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