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Uber is introducing a feature that could redefine safety and comfort in ride‑hailing. Called Women Preferences, the pilot program lets women riders and drivers choose to be paired exclusively with one another. It is launching first in Los Angeles, San Francisco, and Detroit after years of requests from users and feedback from drivers.
This isn’t entirely new to the company. A similar option debuted in Saudi Arabia in 2019, shortly after women gained the right to drive. Over time it expanded to 40 countries and enabled more than 100 million rides worldwide, proving how impactful a simple preference can be. Now, that same concept is being adapted for the U.S. market with local considerations and new tools.
The rider experience offers three paths: selecting “Women Drivers” when booking a trip, reserving a ride with a woman in advance, or setting a preference in account settings. These steps don’t guarantee a match but significantly increase the chances. Meanwhile, women drivers can enable a “Women Rider Preference,” giving them control over who they pick up throughout the day or late at night.
Uber’s vice president of U.S. and Canada operations, Camiel Irving, says the change is about choice and empowerment. For many, it represents a layer of reassurance in an industry long challenged by reports of harassment and assault.
As the pilot unfolds, Uber’s move signals a shift in how tech platforms think about trust and accessibility. A ride may be short, but the experience—and the peace of mind it offers—can have lasting effects.
This isn’t entirely new to the company. A similar option debuted in Saudi Arabia in 2019, shortly after women gained the right to drive. Over time it expanded to 40 countries and enabled more than 100 million rides worldwide, proving how impactful a simple preference can be. Now, that same concept is being adapted for the U.S. market with local considerations and new tools.
The rider experience offers three paths: selecting “Women Drivers” when booking a trip, reserving a ride with a woman in advance, or setting a preference in account settings. These steps don’t guarantee a match but significantly increase the chances. Meanwhile, women drivers can enable a “Women Rider Preference,” giving them control over who they pick up throughout the day or late at night.
Uber’s vice president of U.S. and Canada operations, Camiel Irving, says the change is about choice and empowerment. For many, it represents a layer of reassurance in an industry long challenged by reports of harassment and assault.
As the pilot unfolds, Uber’s move signals a shift in how tech platforms think about trust and accessibility. A ride may be short, but the experience—and the peace of mind it offers—can have lasting effects.
Uber is introducing a feature that could redefine safety and comfort in ride‑hailing. Called Women Preferences, the pilot program lets women riders and drivers choose to be paired exclusively with one another. It is launching first in Los Angeles, San Francisco, and Detroit after years of requests from users and feedback from drivers.
This isn’t entirely new to the company. A similar option debuted in Saudi Arabia in 2019, shortly after women gained the right to drive. Over time it expanded to 40 countries and enabled more than 100 million rides worldwide, proving how impactful a simple preference can be. Now, that same concept is being adapted for the U.S. market with local considerations and new tools.
The rider experience offers three paths: selecting “Women Drivers” when booking a trip, reserving a ride with a woman in advance, or setting a preference in account settings. These steps don’t guarantee a match but significantly increase the chances. Meanwhile, women drivers can enable a “Women Rider Preference,” giving them control over who they pick up throughout the day or late at night.
Uber’s vice president of U.S. and Canada operations, Camiel Irving, says the change is about choice and empowerment. For many, it represents a layer of reassurance in an industry long challenged by reports of harassment and assault.
As the pilot unfolds, Uber’s move signals a shift in how tech platforms think about trust and accessibility. A ride may be short, but the experience—and the peace of mind it offers—can have lasting effects.
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