Before Jio, India’s telecom industry was a closed club.
₹250 for 1GB.
Calls charged per minute.
Internet = just emails & WhatsApp.
Then, in 2016, Mukesh Ambani walked in with 3 bold moves:
Free calls & data for 6 months
1GB/day at ₹149/month
Bundled services that kept users locked in
The result?
Competitors merged, shut down, or lost massive market share.
India jumped from 155th to 1st in the world in mobile data usage.
Jio didn’t just sell data.
It built habits, reset the market, and created a monopoly.
Most saw the free data.
Smart minds saw the business strategy.
Tap Like if you remember ₹250/GB.
Share this with someone who witnessed the Jio disruption.
Follow @marketing.growmatics for more bold business breakdowns.
#Telecom #Jio #MukeshAmbani #TelecomDisruption #MarketingGrowmatics #IndianStartups #Airtel #Vi #Monopoly #Data #BusinessBreakdown #MarketingStrategy #Internet
[Jio, Telecom, Disruption, Strategy, Ambani, Data, Pricing, Monopoly, Marketing, Infrastructure, Vision, Bundling, Ecosystem, Growth, India]
₹250 for 1GB.
Calls charged per minute.
Internet = just emails & WhatsApp.
Then, in 2016, Mukesh Ambani walked in with 3 bold moves:
Free calls & data for 6 months
1GB/day at ₹149/month
Bundled services that kept users locked in
The result?
Competitors merged, shut down, or lost massive market share.
India jumped from 155th to 1st in the world in mobile data usage.
Jio didn’t just sell data.
It built habits, reset the market, and created a monopoly.
Most saw the free data.
Smart minds saw the business strategy.
Tap Like if you remember ₹250/GB.
Share this with someone who witnessed the Jio disruption.
Follow @marketing.growmatics for more bold business breakdowns.
#Telecom #Jio #MukeshAmbani #TelecomDisruption #MarketingGrowmatics #IndianStartups #Airtel #Vi #Monopoly #Data #BusinessBreakdown #MarketingStrategy #Internet
[Jio, Telecom, Disruption, Strategy, Ambani, Data, Pricing, Monopoly, Marketing, Infrastructure, Vision, Bundling, Ecosystem, Growth, India]
Before Jio, India’s telecom industry was a closed club.
₹250 for 1GB.
Calls charged per minute.
Internet = just emails & WhatsApp.
Then, in 2016, Mukesh Ambani walked in with 3 bold moves:
🆓 Free calls & data for 6 months
💰 1GB/day at ₹149/month
📲 Bundled services that kept users locked in
The result?
Competitors merged, shut down, or lost massive market share.
India jumped from 155th to 1st in the world in mobile data usage.
Jio didn’t just sell data.
It built habits, reset the market, and created a monopoly.
💭 Most saw the free data.
Smart minds saw the business strategy.
❤️ Tap Like if you remember ₹250/GB.
📤 Share this with someone who witnessed the Jio disruption.
📌 Follow @marketing.growmatics for more bold business breakdowns.
#Telecom #Jio #MukeshAmbani #TelecomDisruption #MarketingGrowmatics #IndianStartups #Airtel #Vi #Monopoly #Data #BusinessBreakdown #MarketingStrategy #Internet
[Jio, Telecom, Disruption, Strategy, Ambani, Data, Pricing, Monopoly, Marketing, Infrastructure, Vision, Bundling, Ecosystem, Growth, India]
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