• https://www.databridgemarketresearch.com/reports/middle-east-and-africa-digital-out-of-home-ooh-advertising-market
    https://www.databridgemarketresearch.com/reports/middle-east-and-africa-digital-out-of-home-ooh-advertising-market
    WWW.DATABRIDGEMARKETRESEARCH.COM
    Middle East and Africa Digital Out Of Home (OOH) Advertising Market Report – Industry Trends and Forecast to 2029 | Data Bridge Market Research
    The Middle East and Africa Digital Out Of Home (OOH) Advertising market was valued at USD 1,240.00 Billion in 2021 and is expected to reach USD 2,880.10 Billion by 2029, growing at a CAGR of 11.1% (2021-2029). Get insights on trends, segmentation, and key players with Data Bridge Market Research Reports.
    ·55 Views ·0 Anteprima
  • Two of the biggest forces in advertising just fused into one, and the ripple effects are only beginning.

    This merger isn’t just about scale, it’s about who controls the future of creativity, data and growth.

    Client relationships, agency identities and competition will all feel the impact. What do you think this means for the next era of advertising? Share your take below.

    @omnicom @interpublicipg @bbdo @ddbworldwide @tbwa @omdhq @phdworldwide @fcbglobal @mullenloweglobal @mccann_mw @initiativepr @umworldwide
    Two of the biggest forces in advertising just fused into one, and the ripple effects are only beginning. This merger isn’t just about scale, it’s about who controls the future of creativity, data and growth. Client relationships, agency identities and competition will all feel the impact. What do you think this means for the next era of advertising? Share your take below. @omnicom @interpublicipg @bbdo @ddbworldwide @tbwa @omdhq @phdworldwide @fcbglobal @mullenloweglobal @mccann_mw @initiativepr @umworldwide
    ·61 Views ·0 Anteprima
  • A billboard that says just one word: “SANDWICHES.”

    Plus a giant arrow pointing down at the shop below.

    That’s the power of clarity in advertising. Sometimes the most powerful message isn’t clever.. it’s obvious.

    #MarketingMentor
    A billboard that says just one word: “SANDWICHES.” Plus a giant arrow pointing down at the shop below. That’s the power of clarity in advertising. Sometimes the most powerful message isn’t clever.. it’s obvious. #MarketingMentor
    ·75 Views ·0 Anteprima
  • Russia is openly bragging about a cruise missile powered by a miniature nuclear reactor. The weapon, called Burevestnik and nicknamed “Skyfall” by NATO, was presented by Vladimir Putin as something no one else has: a low-flying missile with “unlimited range” that can dodge missile defenses. Russia’s top general, Valery Gerasimov, told Putin that in an October 21 test the missile stayed in the air for 15 hours and flew about 14,000 kilometers, roughly 8,700 miles, which he said is still not the limit.⁠

    If that flight happened the way Moscow describes it, it would mark one of the longest demonstrations of nuclear propulsion ever reported in a cruise missile. The idea dates back to the U.S. Project Pluto of the 1950s, which explored nuclear-powered ramjet weapons before being shut down in 1964 over safety, cost, and the rise of ICBMs. Those same concerns are still here. A reactor that heats incoming air for thrust also risks spraying radioactive exhaust, and past Russian tests have already ended in deadly accidents and localized radiation spikes.⁠

    Western defense analysts are openly skeptical. Independent verification of the 15-hour test has not been produced, and past Burevestnik launches have mostly failed or only partially worked. Critics say the missile is technically extreme, strategically awkward, and environmentally reckless.⁠

    The politics are immediate. Donald Trump responded by downplaying the threat, saying the U.S. has nuclear submarines near Russia and telling Putin to end the war in Ukraine instead of advertising new doomsday weapons.⁠

    #tech #military #defense #nuclear #russia #ukraine #security #aerospace
    Russia is openly bragging about a cruise missile powered by a miniature nuclear reactor. The weapon, called Burevestnik and nicknamed “Skyfall” by NATO, was presented by Vladimir Putin as something no one else has: a low-flying missile with “unlimited range” that can dodge missile defenses. Russia’s top general, Valery Gerasimov, told Putin that in an October 21 test the missile stayed in the air for 15 hours and flew about 14,000 kilometers, roughly 8,700 miles, which he said is still not the limit.⁠ ⁠ If that flight happened the way Moscow describes it, it would mark one of the longest demonstrations of nuclear propulsion ever reported in a cruise missile. The idea dates back to the U.S. Project Pluto of the 1950s, which explored nuclear-powered ramjet weapons before being shut down in 1964 over safety, cost, and the rise of ICBMs. Those same concerns are still here. A reactor that heats incoming air for thrust also risks spraying radioactive exhaust, and past Russian tests have already ended in deadly accidents and localized radiation spikes.⁠ ⁠ Western defense analysts are openly skeptical. Independent verification of the 15-hour test has not been produced, and past Burevestnik launches have mostly failed or only partially worked. Critics say the missile is technically extreme, strategically awkward, and environmentally reckless.⁠ ⁠ The politics are immediate. Donald Trump responded by downplaying the threat, saying the U.S. has nuclear submarines near Russia and telling Putin to end the war in Ukraine instead of advertising new doomsday weapons.⁠ ⁠ #tech #military #defense #nuclear #russia #ukraine #security #aerospace
    ·274 Views ·0 Anteprima
  • A billboard that says just one word: “SANDWICHES.”

    Plus a giant arrow pointing down at the shop below.

    That’s the power of clarity in advertising. Sometimes the most powerful message isn’t clever.. it’s obvious.

    #MarketingMentor
    A billboard that says just one word: “SANDWICHES.” Plus a giant arrow pointing down at the shop below. That’s the power of clarity in advertising. Sometimes the most powerful message isn’t clever.. it’s obvious. #MarketingMentor
    ·98 Views ·0 Anteprima
  • Meta has added another privacy sanction to its extensive collection: South Korea’s data protection agency fined the social media giant around $15.7 million for processing sensitive user data and passing it to advertisers without a proper legal basis, Reuters reports.

    Seoul’s Personal Information Protection Commission (PIPC) found Facebook’s parent collected information from about 980,000 users, on sensitive topics such as politics, sexuality, and religion, without obtaining their permission. It then shared it with some 4,000 advertisers in violation of local data protection rules.

    Meta obtained the sensitive behavioral data by analyzing pages users had liked and ads they’d clicked on, among other tracking and profiling methods.

    Read more on Meta exposing North Korean defectors' info to advertisers at the link in the bio

    Article by Natasha Lomas

    Image Credits: Alex Wong / Staff / Getty Images

    #TechCrunch #technews #Meta #advertising #socialmedia #MarkZuckerberg #Meta
    Meta has added another privacy sanction to its extensive collection: South Korea’s data protection agency fined the social media giant around $15.7 million for processing sensitive user data and passing it to advertisers without a proper legal basis, Reuters reports. Seoul’s Personal Information Protection Commission (PIPC) found Facebook’s parent collected information from about 980,000 users, on sensitive topics such as politics, sexuality, and religion, without obtaining their permission. It then shared it with some 4,000 advertisers in violation of local data protection rules. Meta obtained the sensitive behavioral data by analyzing pages users had liked and ads they’d clicked on, among other tracking and profiling methods. Read more on Meta exposing North Korean defectors' info to advertisers at the link in the bio 👆 Article by Natasha Lomas Image Credits: Alex Wong / Staff / Getty Images #TechCrunch #technews #Meta #advertising #socialmedia #MarkZuckerberg #Meta
    ·379 Views ·0 Anteprima
  • Say no to Abidas!

    #adidas #advertising #marketingcampaign #adidasoriginals
    Say no to Abidas! #adidas #advertising #marketingcampaign #adidasoriginals
    ·99 Views ·0 Anteprima
  • Ukrainian-American designer Igor Pasternak is pushing forward with his Aeroscraft concept, a massive 555-foot cargo airship designed to carry up to 66 tons—about twice the capacity of a Boeing 747-800’s hold.

    Unlike traditional blimps, the Aeroscraft uses a submarine-style ballast system with compressed helium for buoyancy control, allowing it to pick up and drop cargo midair without landing.

    The trial run, planned for later this year, will use a smaller Sky Dragon surveillance platform to prove the model. Pasternak has partnered with drone logistics firm Shipbots, with ambitions to build a production line in California or Nevada. He hopes to have three larger models in production by 2027, followed by an IPO to fund an even bigger intercontinental version, the ML888.

    While airships have long carried the stigma of the Hindenburg disaster, they’ve remained in niche use for advertising and surveillance. Pasternak sees them instead as giant flying warehouses—capable of delivering massive cargo like wind turbines or humanitarian aid anywhere in the world. If successful, the concept could mark a futuristic comeback for one of aviation’s oldest technologies.

    Image: @aeroscraft

    #FutureTech
    Ukrainian-American designer Igor Pasternak is pushing forward with his Aeroscraft concept, a massive 555-foot cargo airship designed to carry up to 66 tons—about twice the capacity of a Boeing 747-800’s hold. Unlike traditional blimps, the Aeroscraft uses a submarine-style ballast system with compressed helium for buoyancy control, allowing it to pick up and drop cargo midair without landing. The trial run, planned for later this year, will use a smaller Sky Dragon surveillance platform to prove the model. Pasternak has partnered with drone logistics firm Shipbots, with ambitions to build a production line in California or Nevada. He hopes to have three larger models in production by 2027, followed by an IPO to fund an even bigger intercontinental version, the ML888. While airships have long carried the stigma of the Hindenburg disaster, they’ve remained in niche use for advertising and surveillance. Pasternak sees them instead as giant flying warehouses—capable of delivering massive cargo like wind turbines or humanitarian aid anywhere in the world. If successful, the concept could mark a futuristic comeback for one of aviation’s oldest technologies. Image: @aeroscraft #FutureTech 🔌
    ·279 Views ·0 Anteprima
  • Important reminder!

    #MarketingMentor #Marketing #Advertising
    Important reminder! #MarketingMentor #Marketing #Advertising
    ·73 Views ·0 Anteprima
  • In 1938, Alf Tabb, a cycle engineer, built a miniature 15-inch (38 cm) bicycle as an advertising gimmick for his shop in Kidderminster, England.

    He discovered he could ride it, and it led to him creating other miniature cycles and performing trick cycling acts with his family.
    In 1938, Alf Tabb, a cycle engineer, built a miniature 15-inch (38 cm) bicycle as an advertising gimmick for his shop in Kidderminster, England. He discovered he could ride it, and it led to him creating other miniature cycles and performing trick cycling acts with his family.
    ·137 Views ·0 Anteprima
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